To build an effective online presence and win clients and prospects from your competitors, you need an effective social media strategy. social media is not just a place to show off your thought leadership in the legal world. It can also be a crucial place to engage with your potential clients. As law firms directly communicate with the communities they serve, social media becomes a natural way to reach people in need and acquire new clients. There are many benefits to using social media for your law firm and this book will show you how to harness social media resources for the benefit of your practice.